14 mars 2011
LV ad is too exaggerated?
The latest Louis Vuitton ads did not use those models to show off sexy but demure young lady with the image of the product is made of hand-made purses and wallets. Ad, entitled "The Young Woman and the Tiny Folds", another ad is: "The Seamstress With Linen Thread and Beeswax"
But there is a small detail that we overlooked. Hardly any Louis Vuitton bag is handmade. While in 2004 close to the St. Michel mountain village near Ducey Louis Vuitton factory workers do see a hand-sewn bag, but this is only one step in several processes it, and soon the bag was again the next an assembly line.
Analysts tell us that, Louis Vuitton's high production efficiency that it will be much higher than the industry average operating margins. First half of 2009, Louis Vuitton's parent company LVMH Moët Hennessy Louis Vuitton announced up to 30% operating margin. This significantly ahead of its leather products industry in the two other competitors, Hermes (25%) and the Bottega Veneta (22.9%)
This allows us to recall those louis vuitton on sale. Of course, most people recognize that advertising is often not really the case. However, if a company's ads are too exaggerated, you would think?
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